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Steve Jobs Paid $100,000 for One Logo | Paul Rand
In 1986, Steve Jobs paid Paul Rand $100,000 to design a single logo, and took the one option Rand offered, without changes. By then, Rand had already given America some of the...
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How Italy Beat America to the Personal Computer, and Lost It
In 1954, Olivetti bolted a typewriter to a sidewalk on Fifth Avenue and hung a twenty-three-meter sculpture on the wall behind it. This is how an Italian company that treated the way...
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The Woman Who Gave the Mac Its Face | Susan Kare
In 1982, Susan Kare was welding a life-size razorback hog for a museum, with no background in computer graphics. A year later she was designing the icons, typefaces, and the smiling startup...
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La PIRE voiture de l’histoire est de retour (c’est officiel)
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They Designed the iPhone in 1989, Then Lost Everything
In 1989, a man named Marc Porat sketched a device in a red notebook: a thin glass rectangle with no keyboard, a screen you touched, a computer that was also a phone,...
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The Most Enduring Form in Car Design
Cover the badge on a Porsche 911 and you can likely still name it. Almost no other car has kept its shape for so long. This is the story of where that...
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Ferrari, Jony Ive, Enrico Galliera et la Chine : le feuilleton LUCE continue !
Salam, cette semaine je reviens sur la Ferrari Luce, un mois après son lancement. Entre critiques, communication de rattrapage, réactions du marché et remplacement du directeur marketing, le feuilleton Ferrari devient un...
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The Photo That Killed the Photo Company
In 1975, an engineer at Eastman Kodak built the world’s first digital camera. His employer sold nine out of every ten rolls of film in America, and would spend the next three...
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The Forgotten Movement That Invented Modern Design
The visual language of modern design, the diagonal red bars, the sans-serif type, the geometric photomontage, was invented in Moscow between 1921 and 1932 by a small group of artists who were...
Design Maroc - imaginé par l'équipe de Younes Duret Design pour partager notre passion du design.