In 1968, Herman Miller launched Action Office. It made the company hundreds of millions of dollars, transformed how most of the world works, and is still for sale today. The man who...
In 1986, Steve Jobs paid Paul Rand $100,000 to design a single logo, and took the one option Rand offered, without changes. By then, Rand had already given America some of the...
Cover the badge on a Porsche 911 and you can likely still name it. Almost no other car has kept its shape for so long. This is the story of where that...
Salam, cette semaine je reviens sur la Ferrari Luce, un mois après son lancement. Entre critiques, communication de rattrapage, réactions du marché et remplacement du directeur marketing, le feuilleton Ferrari devient un...