Dieter Rams changed the way the world thinks about design. His work for Braun and Vitsoe shaped everything from modern electronics to the way we use rational design today. This video explores Rams’ life, his Ten Principles for Good Design, and how his philosophy continues to influence companies like Apple, MUJI, and countless contemporary designers.

From his early career in postwar Germany to his lasting legacy in sustainable and functional design, this video essay looks at how one designer’s ideas came to shape everyday modern life.

If you’re interested in industrial design, product design, architecture, or the history of modernism, this is a critical piece of history about one designers push for clarity, simplicity, and purpose.

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