For more than two decades, Jony Ive shaped how billions of people interact with technology. As Apple’s Chief Design Officer, he helped define the visual and physical language of the iMac, iPod, iPhone, iPad, and Apple Watch, products that didn’t just succeed commercially, but reset expectations for industrial design worldwide.

This video traces Ive’s early influences, his partnership with Steve Jobs, and the design philosophy that prioritized simplicity, material honesty, and obsessive attention to detail. It also examines how Apple’s design culture evolved under his leadership and what his legacy means for modern product design today.

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