The Tube Map’s Designer Was Paid Almost Nothing
In 1931, an out-of-work draughtsman named Harry Beck sketched a new map of the London Underground in his spare time. It used straight lines, 45-degree angles and evenly spaced stations, and it...
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The Most Expensive Logo Ever Designed | Apple Logo History
In 1977, Apple’s first CEO called it « the most expensive bloody logo ever designed. » Nearly fifty years later, it’s one of the most recognized symbols on earth, and almost everything people believe...
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This Chair Caused Nearly a Century of Lawsuits | Cantilever Chair Controversy
On June 1, 1932, the highest court in Germany ruled that a chair was a work of art. The man it handed the copyright to had filed no patent, registered no design,...
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When Modernism Went Psychedelic | Verner Panton
For most of the early 1960s, Verner Panton drove around Europe trying to persuade someone to manufacture a chair. Fifteen manufacturers turned him down. One well-known American designer said the thing shouldn’t...
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Monolithic Insanity: A History of Cubicle Design
In 1968, Herman Miller launched Action Office. It made the company hundreds of millions of dollars, transformed how most of the world works, and is still for sale today. The man who...
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Steve Jobs Paid $100,000 for One Logo | Paul Rand
In 1986, Steve Jobs paid Paul Rand $100,000 to design a single logo, and took the one option Rand offered, without changes. By then, Rand had already given America some of the...
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How Italy Beat America to the Personal Computer, and Lost It
In 1954, Olivetti bolted a typewriter to a sidewalk on Fifth Avenue and hung a twenty-three-meter sculpture on the wall behind it. This is how an Italian company that treated the way...
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The Woman Who Gave the Mac Its Face | Susan Kare
In 1982, Susan Kare was welding a life-size razorback hog for a museum, with no background in computer graphics. A year later she was designing the icons, typefaces, and the smiling startup...
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They Designed the iPhone in 1989, Then Lost Everything
In 1989, a man named Marc Porat sketched a device in a red notebook: a thin glass rectangle with no keyboard, a screen you touched, a computer that was also a phone,...
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The Most Enduring Form in Car Design
Cover the badge on a Porsche 911 and you can likely still name it. Almost no other car has kept its shape for so long. This is the story of where that...
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The Photo That Killed the Photo Company
In 1975, an engineer at Eastman Kodak built the world’s first digital camera. His employer sold nine out of every ten rolls of film in America, and would spend the next three...
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The Forgotten Movement That Invented Modern Design
The visual language of modern design, the diagonal red bars, the sans-serif type, the geometric photomontage, was invented in Moscow between 1921 and 1932 by a small group of artists who were...
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The Man Who Created a Universal Visual Language
Otl Aicher created the visual language that the world now reads without thinking. The small stick figure on every airport bathroom door. The pictograms that direct travelers to the stairs, the telephone,...
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The Most Important Object Ever Designed
The chair is barely 5,000 years old. For most of human history, it didn’t exist. People squatted, knelt, or sat on the floor. Across vast stretches of civilization, China before the 10th...
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The Company Apple Stole the Future From
In 1970, the photocopier company Xerox opened a research lab in Palo Alto called PARC. Over the next eleven years, a few dozen researchers there built the graphical user interface, the laser...
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The Device That Started the Loneliness Epidemic | Sony Walkman
In 1979, Sony co-founder Masaru Ibuka asked his engineers for a portable cassette player he could use on long flights. What they built changed the way humans occupy public space. The Walkman...
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A look at Gantri’s Digital Manufacturing with Founder Ian Yang
Ian Yang on starting Gantri, a digital manufacturing company. Check out their website: https://www.gantri.com/ Socials: @gantri Positive Space Episode 2 Positive Space is a series of interviews with contemporary designers or people...
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He Put a Tractor Seat on a Spring & Called It Design | Achille Castiglioni
Achille Castiglioni (1918–2002) won Italy’s Compasso d’Oro nine times. Fourteen of his works sit in the permanent collection of the Museum of Modern Art. In 1997, MoMA gave him the first individual...
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A Boxer Turned Architect | Tadao Ando
Tadao Ando was a self-taught architect from Osaka who went from professional boxing to winning the Pritzker Prize. He had no degree and no formal training, just a secondhand book about Le...
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The Most Successful Typeface in History | Helvetica
In 1957, a Swiss typographer was commissioned to design something the world had never seen: a typeface with no personality. No historical weight. No meaning of its own. Just letters that got...
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The Tumultuous History of a Creative Software Empire | The Adobe Story
Check out our Book Shop: https://bookshop.org/lists/design-docs-library In December 1982, two computer scientists walked out of Xerox’s Palo Alto Research Center with an idea that Xerox didn’t want. Within three years, they had...
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The Company That Owns the Language of Color
Check out our Book Shop: https://bookshop.org/lists/design-docs-library In 1962, a chemist named Lawrence Herbert purchased a failing print division in New Jersey for $50,000. What he built from it became the global standard...
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Why Simplicity and Minimalism Are Not the Same Thing
Konstantin Grcic is one of the most influential industrial designers alive. His work sits in the permanent collections of MoMA and the Centre Pompidou. He’s won the Compasso d’Oro three times. He’s...
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The Designer Who Refused to Be Called a Designer
Arne Jacobsen was a Danish architect who refused to call himself a designer, yet he created some of the most iconic furniture of the twentieth century. The Egg, The Swan, The Ant,...
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The Man Who Designed 500 Chairs (And Never Found the Perfect One) | Hans Wegner
Hans Wegner designed over 500 chairs in his lifetime. More than 100 went into mass production. One was called the most beautiful chair in the world and appeared in the first televised...
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The Greatest Debate in Design History | The NYC Subway Map
For over 50 years, one map has divided designers, urban planners, and millions of New York City riders. In 1972, Massimo Vignelli reimagined the subway map as a radical, colorful diagram, stripping...
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How Muji Built a Global Brand by Rejecting Branding
Founded in 1980 during Japan’s bubble economy, Mujirushi Ryohin (no-brand quality goods) built a retail company on three manufacturing principles: material selection, process streamlining, and packaging simplification. This video explores Muji’s design...
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The Woman Modernism Didn’t Credit | Charlotte Perriand
Charlotte Perriand played a central role in the development of modern design, yet her contributions were long overshadowed by the architects and institutions she worked alongside. Trained as a designer and deeply...
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« The World’s Greatest Architect » | Frank Lloyd Wright
Few architects shaped American architecture as profoundly as Frank Lloyd Wright. Over a career spanning more than seventy years, Wright developed a body of work that rejected European tradition and helped define...
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The Designer Who Saved Apple from Bankruptcy | Jony Ive
For more than two decades, Jony Ive shaped how billions of people interact with technology. As Apple’s Chief Design Officer, he helped define the visual and physical language of the iMac, iPod,...
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