Founded in 1980 during Japan’s bubble economy, Mujirushi Ryohin (no-brand quality goods) built a retail company on three manufacturing principles: material selection, process streamlining, and packaging simplification.
This video explores Muji’s design history, from Ikko Tanaka’s foundational visual identity to Kenya Hara’s concept of « emptiness » (ku), the advisory board collaborations with designers like Naoto Fukasawa and Jasper Morrison, and the company’s global expansion from a Tokyo supermarket brand to over 1,400 stores worldwide.

Key figures: Ikko Tanaka, Kenya Hara, Naoto Fukasawa, Seiji Tsutsumi, Kazuko Koike, Jasper Morrison
#designhistory #muji #minimalism #japanesedesign

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