Instagram de paul.ledron :

✨ I’m heading to AlUla.

I’ve been invited to take part in the 2025 AlUla Design Residency in Saudi Arabia, alongside four other studios from around the world.

We’ll be based there for three months — in this ancient desert oasis — to explore, create, and connect.

AlUla was once a key stop along the Incense Route. It’s a place where nature and human culture have been intertwined for thousands of years.

I’ll be developing a new project rooted in materials, stories, gestures, and the people I’ll meet here.
I’ll be sharing fragments of the journey along the way.

📍 @artsalula

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